AToC 2012 Mt Diablo ride — photo courtesy of Bruno Gregory
EQUIPMENT SPONSORS
Cycle Sports has been bringing high quality bicycles, apparel, components, accessories and service to Oakland and the greater San Francisco Bay Area since 1991. Our highly experienced and professional staff will make you feel welcome at our shop and see to your specific needs, whether you’re new to cycling or have lost count of how many years you’ve been riding.
Capo has established itself as a premier brand of cycling apparel and accessories. Our products are designed to deliver technical performance, progressive design and proven quality. Our passion for the sport, its rich history and rewarding lifestyle make up the core of the Capo brand.
Parlee started a decade ago with the goal to build the best performing race bike in the world. At that time, carbon fiber was overlooked in the road bike market despite all the success in motorsports, aerospace and defense. In the late 1990′s most race bikes were aluminum or titanium. However, based on what I learned about materials in my 20 years building racing boats, I knew that with the right sized tubes, and the right fiber lay-up, and proper molding techniques, carbon fiber would be the best choice for creating fast, light and comfortable racing bikes. Ten years on, it is plain to see, my instincts were right. Carbon is now the material of choice for professional and recreational riders. No major bike manufacturer is without carbon fiber in their road lineup. The question now, for the rider, is not what material to choose, but which carbon fiber bike to choose and why?
Fuji was started in 1899 and was named after Mount Fuji, a Japanese symbol of strength and endurance. So perhaps it’s fitting that 111 years later, the brand is still thriving.
ENVE, by our definition, is the burning desire to get to or create the perfect solution. As we all realize this is an unobtainable goal as the world around us consistently changes, we intend to pursue and even ENVE the final destination. Every product that bears the ENVE name is the result of this burning passion. Each rim, wheel, and component is designed with form, functionality, and beauty in mind. It is Our Culture, it is Our Goal and it will always be Our Way.
Giro, based in Scotts Valley, CA, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Our mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best.
Marc Pro™ is a privately held firm that has been in business for over 30 years. For most of that time we’ve focused on the design, manufacture, and sale of electrical stimulation devices used in the medical field. We work with some of the most elite organizations in the country and have sold our devices to players and trainers from over 60 professional teams. We’ve also accumulated over a dozen peer reviewed published studies on our specific technologies. We’ve patented our technologies and processes. And we’ve developed a reputation as having the most unique and effective electrical stimulation devices available. We used all of this research and experience to develop the technology and protocols used in Marc Pro. We designed and manufacture the Marc Pro device ourselves, right here in Huntington Beach California where our corporate and manufacturing headquarters reside. We are dedicated to helping athletes at all levels Do More, Recover Faster, and Feel Better!
GU Energy from 1991 until today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company started with our original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU Electrolyte Brew (formerly Gu2o) was launched as the perfect hydration companion to GU Energy Gel. 2008 saw the introduction of Roctane Ultra Endurance Energy Gel, followed by Chomps Energy Chews and GU Recovery Brew in 2009. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before.